Brand Alignment Assessment

Instructions:

Choose the box with the sentence that best fits how you feel about the statement.

Total possible points 90 (30 per section)

There are 30 Questions.

Score Calculations

A. 3 Points B. 2 Points C. 1 Point

Why Your Brand Might Be Making Sales Harder Than They Should Be?

Part 1: Effortless Sales Assessment

If selling makes you feel pushy, inauthentic, or just plain icky... you're not broken. Your brand just isn't aligned.

When your messaging, visuals, and strategy work together, selling becomes natural. No scripts. No pressure. Just genuine conversations that attract your ideal clients.

1. I can confidently explain what I do and who I help in one clear, compelling sentence that makes people want to know more. *

A 🎯 Absolutely! My visuals clearly communicate my brand values and expertise, creating instant connection

B 🤔 Sometimes - some visuals work well, but others might be sending mixed messages about who I am

C 🌱 Not really - I often wonder if my visuals are creating confusion about what I actually do

2. My brand messaging feels fresh and authentic - it reflects the evolved version of who I am today, not who I was years ago. *

A ✨ Absolutely! My messaging feels current and true

B 🔄 Mostly, but some pieces feel a bit outdated

C 📍 Not really, I'm still using old messaging

3. Creating authentic content feels natural and efficient - I can communicate genuinely without overthinking every word. *

A 🚀 Definitely! My visuals instantly communicate professionalism and build trust with potential clients

B 🎯 Sometimes - some elements look professional, but others might be undermining my credibility

C 🌪️ Not really - I worry my visuals might be making my business look less established than it actually is

4. My photos capture my authentic personality and energy - they show my spark, not just my best angle. *

A 💫 Yes! My personality shines through consistently across all my visual content

B 🔄 Sometimes - some visuals capture my authentic self, but others feel generic or forced

C 🏔️ Not really - my visuals don't show who I really am or connect with my natural energy

5. I have a rich collection of imagery that tells my full story: professional headshots, candid behind-the-scenes moments, lifestyle shots, and personality-packed photos. *

A 📚 Yes! I have a diverse photo library for every need

B 📖 I have some variety, but could use more range

C 📄 Not really, I mostly use the same few photos or stock photos

6. My brand story resonates deeply with my ideal clients - it creates genuine connection and speaks to their dreams, challenges, and aspirations. *

A ✨ Yes! I love sharing my visuals because they make me feel proud of my brand presence

B 🔄 Sometimes - I'm confident with some visuals, but hesitant or apologetic about others

C 📍 Not really - I often feel self-conscious about my visual content and wish it better represented me

7. Whether someone finds me on Instagram, my website, or in their inbox, they experience the same consistent, memorable brand story. *

A 🚀 Definitely! I have an efficient system that consistently delivers on-brand visuals without stress

B 🎯 Sometimes - it works okay, but the process often feels more complicated than it should be

C 🌪️ Not really - creating good visual content feels like a constant struggle and source of frustration

8. My marketing feels purposeful and strategic - every post, email, and photo moves me closer to my bigger business goals. *

A 🚀 Yes! I have a clear strategy and stick to it

B 🎯 Sometimes, but I often post reactively

C 🌪️ Not really, my marketing feels scattered and random

9. When my brand is fully aligned, attracting and converting ideal clients feels natural and effortless - people are drawn to work with me. *

A 💫 Yes! Sales conversations flow naturally because of my brand

B 🔄 Sometimes, but it still feels like work

C 🏔️ Not really, selling always feels like an uphill battle

10. Sharing my brand energizes me and attracts the right opportunities - my authentic presence draws ideal clients and partnerships. *

A 🔥 Absolutely! Sharing my brand energizes me

B 😊 Most of the time, though I have moments of doubt

C 😰 Not really, putting myself out there feels uncomfortable

Part 2 The Brand Clarity Check:

Discover if your visual presence is building trust and attracting clients, or accidentally sending mixed messages

Are Your Visuals Creating

Confusion or Connection?

11. When potential clients see your visuals (website, social media, marketing materials), they immediately understand what you're about and feel drawn to connect with you. 42es0

A 🎯 Absolutely! My visuals clearly communicate my brand values and expertise, creating an instant connection

B 🤔 Sometimes - some visuals work well, but others might be sending mixed messages about who I am

C 🌱 Not really - I often wonder if my visuals are creating confusion about what I actually do

12. Your visuals create a cohesive brand experience whether someone encounters you on your website, social media, email newsletters, or printed materials.

A ✨ Yes! There's a clear visual thread that connects all my brand touch points seamlessly

B 🔄 Mostly - they're somewhat consistent, but some platforms feel disconnected from others

C 📍 Not really - my visuals feel scattered across different platforms and materials

13. Your visual presence (photos, graphics, design elements) positions you as a credible professional who's worth the investment.

A 🚀 Definitely! My visuals instantly communicate professionalism and build trust with potential clients

B 🎯 Sometimes - some elements look professional, but others might be undermining my credibility

C 🌪️ Not really - I worry my visuals might be making my business look less established than it actually is

14. Your visuals authentically reflect your personality and energy, creating a genuine connection with your ideal clients.

A 💫 Yes! My personality shines through consistently across all my visual content

B 🔄 Sometimes - some visuals capture my authentic self, but others feel generic or forced

C 🏔️ Not really - my visuals don't show who I really am or connect with my natural energy

15. You have the right mix of visual content to support all your marketing needs—from social posts to website headers to email campaigns.

A 🎯 Absolutely! I have strategic visual content that perfectly supports every aspect of my marketing

B 🤔 Partially - I have some good content, but I'm always scrambling to find the right visual for specific campaigns

C 🌱 Not really - I'm constantly reusing the same visuals because I don't have enough strategic variety

16. You feel genuinely proud and confident sharing your visual content because it authentically represents your brand and expertise.

A ✨ Yes! I love sharing my visuals because they make me feel proud of my brand presence

B 🔄 Sometimes - I'm confident with some visuals, but hesitant or apologetic about others

C 📍 Not really - I often feel self-conscious about my visual content and wish it better represented me

17. Creating and maintaining your visual content feels strategic and manageable, not overwhelming or chaotic.

A 🚀 Definitely! I have an efficient system that consistently delivers on-brand visuals without stress

B 🎯 Sometimes - it works okay, but the process often feels more complicated than it should be

C 🌪️ Not really - creating good visual content feels like a constant struggle and source of frustration

18. Your visual content strategy is clearly contributing to business growth, client attraction, and conversion.

A 💫 Yes! I can see how my visuals directly help attract ideal clients and support my business goals

B 🔄 Maybe - it's hard to tell if my visuals are helping or potentially hindering my business growth

C 🏔️ Not really - I suspect my visual presence might actually be creating barriers to business success

19. The time, energy, and money you invest in visual content feels strategic and gives you strong returns.

A 🎯 Absolutely! My visual content approach is efficient and delivers excellent results for my investment

B 🤔 Sometimes , it's manageable, but I wonder if there's a smarter way to handle my visual strategy

C 🌱 Not really - I'm spending too much on visuals that aren't working, or too little and getting poor results

20. Your visual brand has staying power; it will continue to represent your business effectively as you grow and evolve.

A ✨ Yes! My visual strategy is built to grow with my business and maintain relevance over time

B 🔄 Hopefully - my current visuals work for now, but I'm not sure they'll scale with my business growth

C 📍 Not really - my visuals already feel outdated or won't support where my business is heading

Part 3 - Story Impact Tool:

Everyone talks about the need to tell your story, your whys. This Assessment looks at storytelling as a strategy, not info. The results might surprise you.

Is Your Message Landing or Getting Lost?

Discover if your brand story is creating connection and driving business growth—or accidentally pushing ideal clients away

21. I can confidently explain what I do and the transformation I provide in one compelling sentence that makes people want to know more.

A 🎯 Absolutely! My elevator pitch is clear, compelling, and consistently sparks curiosity and follow-up questions

B 🤔 Sometimes - I can explain it, but it doesn't always land with the impact I want it to have

C 🌱 Not really - I tend to ramble or use industry jargon that probably confuses people

22. My brand story feels consistent and cohesive whether someone finds me on social media, my website, or in person.

A ✨ Yes! There's a clear, consistent narrative and voice that threads through everything I do

B 🔄 Mostly - it's somewhat consistent, but some platforms feel disconnected from my core brand story

C 📍 Not really - my narrative feels scattered and different depending on where people encounter me

23. My brand story feels consistent and cohesive whether someone finds me on social media, my website, or in person.

A 🚀 Definitely! People instantly "get it" and can see how I could help them or someone they know

B 🎯 Sometimes - some people understand right away, but others seem confused about what I actually do

C 🌪️ Not really - I often get blank stares or have to over-explain what I do and why it matters

24. My brand messaging positions my clients as the hero of their own transformation journey, with me as their trusted guide.

A 💫 Yes! My messaging clearly shows how I help clients overcome challenges and achieve their desired outcomes

B 🔄 Sometimes - I focus on client success, but sometimes I accidentally make myself the hero of the story

C 🏔️ Not really - my messaging tends to focus more on me and my background than on my clients' journey

25. My brand narrative speaks to my ideal client's deeper desires and dreams, not just their surface problems.

A 🎯 Absolutely! I connect with what they really want to achieve and feel, beyond just fixing problems

B 🤔 Partially - I address some deeper desires, but I mostly focus on problems and pain points

C 🌱 Not really - I tend to stick to surface-level problems because I'm not sure how to go deeper

26. My brand messaging clearly identifies the specific problem I solve and paints a picture of what success looks like for my clients.

A ✨ Yes! I clearly articulate both the challenge my clients face and the transformation I help them achieve

B 🔄 Sometimes - I address problems or solutions, but not always both clearly or in a compelling way

C 📍 Not really - I struggle to clearly define the problem I solve or what success looks like with my help

27. My voice and brand story feel authentically like me, not like everyone else in my industry.

A 🚀 Definitely! My narrative is distinctly mine and stands out from the generic messaging in my field

B 🎯 Mostly - it feels like me most of the time, but sometimes I slip into industry speak or sound generic

C 🌪️ Not really - I worry my brand story sounds like everyone else and doesn't show my unique perspective

28. My messaging positions me as the trusted expert who understands my clients' challenges and has a proven path to help them succeed.

A 💫 Yes! My brand clearly establishes my expertise while keeping the focus on my clients' success and transformation

B 🔄 Sometimes - I show some expertise, but it doesn't always feel like I'm the obvious guide for their journey

C 🏔️ Not really - my messaging doesn't clearly establish why I'm the right person to help them reach their goals

29. My brand narrative naturally leads people to want to work with me without me having to "sell" them.

A 🎯 Absolutely! My story creates desire and people often ask how to work with me before I even mention it

B 🤔 Sometimes - it helps with sales, but I still feel like I have to work pretty hard to convert people

C 🌱 Not really - my brand story doesn't seem to drive sales interest, and selling always feels like an uphill battle

30. My narrative marketing positions me as the obvious choice for my ideal clients when they're ready to invest.

A ✨ Yes! My ideal clients consistently choose me over competitors because my brand story resonates so strongly

B 🔄 Hopefully - my narrative works okay, but I'm not sure it makes me the obvious choice over others

C 📍 Not really - I suspect my brand story doesn't differentiate me enough to be the clear choice

ALMOST DONE HONEST!

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